We’ve known since before summer that Denmark would be Nextory’s fourth market launch, and CEO Shadi Bitar said in a press release for the impressive Q3 results that Nextory would launch in three new markets before the end of year, complimenting the company’s existing presence in Finland, Germany and home country Sweden.

What the other markets might be, given there is so little time left this year, is still unclear.

About Denmark, Bitar said in a press release,

The digital part of the book industry is strong in Denmark, and interest in digital reading is growing day by day. There is great potential for us across the strait, and we have already made agreements with several significant partners. A launch in our neighboring country is thus a natural step for us this fall.

We have received a warm welcome from all publishers in Denmark. Right from the start we will have the majority of the Danish books that are digitized. We know that many are already used to subscriptions for audio and e-books, and therefore there is great potential for us in the Danish book market.

The launch in Denmark means that all Danes can now subscribe to Nextory’s various subscriptions and access hundreds of thousands of audio and e-books in both Danish and English.

Clearly, then, Nextory will be choosing proven markets for its expansion, and most likely therefore it will follow in Storytel’s footsteps, although we can hope for some new ground to be broken.

Nextory’s careers page is the first place to look for hints at where next, but all we see there is confirmation of Nextory’s Denmark’s launch.

One might also expect some leaks from publishers and agents, but all has been surprisingly quiet so far.

So for now to end this post on a nugget of information, tucked away at the end of the Nextory press release, that will help allay fears of publishers who have yet to be convinced subscription streaming can work.

In Sweden, as many as 8 out of 10 users say they consume more books since they acquired Nextory.