Storytel ends 2018 on a positive note, with a deal to produce 600 audiobooks from titles in the 4,000-strong catalogue of one of the most prestigious publishers in the Arab world, Dar El-Shorouk.
Cairo-based Dar El-Shorouk publishes award-winning Arabic authors such as Bahaa Taher, Hisham Mattar, Youssef Ziedan, Alaa Al-Aswany, Ahdaf Soueif, Tawfiq Al-Hakim, Ahmed Murad, Radwa Ashour, Zaki Naguib Mahmoud and Mohamed Hassanein Heikal, and has the exclusive right to print, translate and distribute the works if two Arab Nobel Prize laureates, Naguib Mahfouz and Ahmed Zewail, as well as Turkish Nobel Prize Laureate Orhan Pamuk.
The publisher, founded in 1968, also has three bookstores, in Cairo and Alexandria.
Storytel Arabia, which operates from Dubai, launched in April –
and has since been entering into strategic partnerships to expand its reach across the Middle East North Africa Arab market.
In a press release to mark the Dar El-Shorouk partnership, Storytel Arabia country manager Ammar Mardawi said,
This partnership is the key to our strategy focusing on reinforcing Storytel’s presence in the Arab market. Dar El-Shorouk boasts the most distinctive list of award-winning titles and authors, many of them legendary thinkers, literary figures and statesmen.
Through our collaboration, we at Storytel will be able to significantly increase our Arabic audio content from our existing collection of over 1,000 Arabic titles.
Dar El-Shorouk General Manager Ahmed Bedeir added,
This partnership will allow us to see the full potential of the audiobook segment. We are bullish that this segment will continue to thrive at an exponential rate in the coming years. Together with Storytel, we will continue to provide principles of diversity, freedom of thought, professional excellence, and continuous innovation.
We are confident that Storytel will be able to generate high-quality productions of the works of our highly acclaimed prize-winning authors. Through this partnership, we are now able to expand our reach to new markets beyond the Arab region, enabling us to connect with both Arab and non-Arab speakers who love Arabic literature.